women are in perimenopause, menopause, or post-menopause right now in the U.S.
Mission
Oboo is here to be a trusted friend, guiding midlife women to rediscover themselves, embrace their changing bodies, and explore what makes them feel good, while doing good for other women in the same stage of life.
About Oboo
Oboo offers premium sexual wellness and pleasure-focused self-care solutions for those of us in midlife.
Why? Because midlife, perimenopause and menopause can throw us for a loop but its not going stop us from enjoying the more pleasurable things in life.
We want to encourage you to embrace this stage of life with confidence, joy, and all the self-love and intimacy you deserve.
Your body’s still full of magic, and Oboo is here to help you tap into it.
Oboo. Rediscover you.
How Oboo Came to Be
I'm Amy St. Germain, the founder of Oboo, a brand on its way to make perimenopause, menopause, and sex as regular a conversation as your morning coffee chat. In my previous life as a corporate executive, I was deeply invested in supporting new moms and promoting successful breastfeeding. My mission back then? To make life a little easier for moms like me.
Fast forward to today, and I’m navigating a new chapter—perimenopause—knocking incessantly on my door. I was floored by how little I knew about it and even more shocked that nobody seemed to be talking about this major life transition! When I stumbled upon a jaw-dropping stat—up to 40% of "older" women stop being intimate with themselves or a partner—I thought, “Wait, what?! We've still got decades to enjoy our fabulous bodies!”
So, at 51, I took a leap of faith, left my corporate career, and started Oboo. My mission now? To make perimenopause, menopause, and yes, sex, hot topics of conversation. Oboo is for those in midlife who may need a little boost in self-love and intimacy. My goal is to provide the support, resources, and—most importantly—the sexual wellness and pleasure tools to turn that 40% stat on its head!
Let’s talk about perimenopause. Let’s talk about menopause. And let’s definitely talk about sex—because we’ve still got it, and it’s time to let it shine.
We believe
Every person with symptoms of perimenopause and menopause should have access to knowledgeable care providers and affordable treatments.
While this may sound like a given, we’ve been surprised to learn:
By supporting your pleasure through Oboo,
together we can help women and all vulva-owners access providers who are specially trained for this stage of life. We're advocating for more comprehensive, affordable care and research. While every O is amazing, it’s even more amazing when everyone has the support they need to experience them!
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@oboo.love
