Hi, I'm Amy — founder of Oboo, midlife woman, and a firm believer that your body is still magic.

The Backstory

Three years ago, I was deep in perimenopause and completely blindsided. My doctors didn't mention it once. Instead, I was diagnosed with sudden-onset anxiety and found myself spiraling through more symptoms than I could name.

Now menopause seems to be everywhere, at least according to my algorithm. But back then? Nothing. Silence. Confusion. A whole lot of "what is happening to me?"

One of the ways I coped was something I'd always done to relieve stress: I reached into my trusty bedside drawer for a little me-time. You know the one.

And somewhere in those moments I thought — wait. There's something here.

Then I learned that up to 50% of women in midlife stop being intimate, with themselves or with a partner. And another thought came quickly:

Oboo Is Born

Those inner ponderings became a full leap of faith. At 50, I walked away from a comfortable corporate career because I woke up one morning knowing I was meant to build something. And, maybe even more surprising, I knew I had the skills to do it.

A year and a half ago, Oboo was born.

Oboo designs pleasure tools and wellness support specifically for perimenopausal and menopausal bodies. Comfort-first. Intuitive. Playful. No shame. No overwhelm.

Who We're For

I have absolutely loved creating this brand. But what truly lights me up is talking with women at every point in this journey.

Women who have never tried tools like ours before. Women who used to feel that spark and want it back. Women who aren't really feeling it anymore and have quietly wondered if this part of life is just over.

Women who were never taught how their bodies work. Who learned sex through partners, silence, pressure, or the years when sex was more about making babies than discovering pleasure. Women who carry shame around even talking about this stuff, let alone masturbation or toys. Women who worry that exploring their own pleasure might make their husband feel hurt, left out, or somehow not enough.

I get it. Truly.

Because so many of us were handed a very narrow story about our bodies. Be modest. Be desirable. Be available. Become a mother. Keep everyone comfortable. And somewhere in there, our own curiosity got very, very quiet.

The Messages

And then the messages come in. Messages that absolutely ooze joy.

• "I finally feel curious again."
• "I never knew!"
• "Why am I only learning this now?"

That last one gets me every time.

I believe midlife is our invitation to unlearn so much of what we accepted as true. That pleasure was frivolous. That our bodies were supposed to perform, behave, stay quiet, or slowly become less interesting. That desire belonged to some younger version of us. That wanting to understand ourselves was selfish. That a tool was a replacement instead of an invitation.

Let's Unlearn Together

This is a time to delight in our bodies anew. To get curious. To discover what feels good now. To bring our whole selves back into the conversation, with honesty, tenderness, laughter, and maybe a really good bedside drawer.

In February, Oboo received an Oprah Daily award completely out of the blue, which still gives me chills. But the real reward is quieter and somehow even bigger: hearing from women who feel a little more awake, a little more connected, a little more at home in their bodies again.

After 50 years on this planet, I have finally found my passion. And if you're here, I'd love for you to come along.