Hi, I’m Amy — and Oboo started with a wake-up call.
Not the kind with chimes and birdsong. The kind where perimenopause barges in with night sweats, brain fog, and zero warning.
I’d spent years supporting new moms in my corporate life — helping them feel seen and supported. But when I hit midlife, I was floored by how little I knew about what was happening in my own body. And even more shocked that no one seemed to be talking about it.
Then I saw a stat that stopped me in my tracks.
Up to 50% of women in midlife stop being intimate with themselves or a partner.
I thought — wait, what?! We’ve still got decades left in these fabulous bodies. Why are we acting like we’re done?
That’s when I knew I had to do something.
So I Did What Any Sensible 51-Year-Old Would Do...
I left my corporate career and started Oboo.
A feel-good brand made by midlife women, for midlife women — with tools, rituals, and resources to help us feel good in our body again. Or maybe for the first time.
Yes, we offer natural wellness products and intimacy tools. But this isn’t just about sex.
This is about your spark. 🔥
You don’t need to be “fixed.”
You just need space to rediscover, reconnect and reignite. 💥
Hear Amy + Friends Talk Midlife & Sex
